Why blog?

Writing skills and strong work samples are a must in the graduate job search. The easiest way for a PR student to learn those skills now? Start blogging.

I started my own blog in 2013 and boy oh boy, has it come a long way since then! Blogging has taught me important lessons in writing, editing, marketing, business tactics and brand management. As a result, I can personally vouch for these four reasons why every PR student should have a blog:

Become an expert: Did you know that once a journalist has written three articles on the same subject, he or she can be considered an expert on the topic? Blogging can do the same for PR students. Start a blog in a niche you’re passionate about, be it fashion, food or something completely different, and you’ll be on your way to establishing yourself as an expert in that area.

Find your voice: Finding your voice – your real one, not the scholarly essay-like one – is one of the most important things you can do as a college student. That’s the voice that you’ll use when writing pitches, news releases, even memos to your boss. Blogging on a regular basis can help expedite that process. Once you’ve found your voice, you’ll be able to begin learning how to tailor that to different clients and projects.

Demonstrate your writing skills: It is a well-known fact that employers want to hire good writers. Even if you’re not one now, starting a blog and having peers read your work will allow you to practice sentence fluency, word choice and grammar. You will not only grow as a writer, but you’ll also end up with plenty of writing samples to pull from.

Develop your personal brand: Blogging gives you a platform to put your own thoughts and ideas out there, which is so much more crucial to your personal brand than just simply retweeting what everyone else is saying. Think about what you want to be known for on the web and stay consistent.

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