Writing skills and strong work samples are a must in the post-grad job search. The easiest way for a PR student to earn those skills now? Start blogging.
I started my own blog, this blog as a matter of fact, in October 2014 and it has come such a long way since then! It has taught me important lessons in writing, editing, marketing, business tactics and brand management. As a result, I can confidently say that the following reasons are valid as to why every PR student should have a blog.
Become an expert – Did you know that once a journalist has written three articles on the same subject, he or she can be considered an expert on the topic? Blogging can do the same for PR students. Start a blog in a niche you’re passionate about or know a lot about, be it fashion, beauty or food and you’ll be well on your way to establishing yourself as an expert in the area.
Find your voice – Doing this is one of the most important things you can do to establish yourself in university as well as in your career. Your real voice is the one you’ll use when writing pitches, press releases and even your to do list. Blogging on a regular basis can help expedite the process. Once you’ve found your voice, you’ll be able to begin learning how to tailor that to different clients and projects.
Demonstrate your writing skills – It’s a well-known fact that employers want to hire good writers. Even if you’re not one now, starting a blog and having peers read your work will allow you to practice sentence fluency, word choice and grammar. You’ll not only grow as a writer, but you’ll also end up with plenty of writing samples to pull from.
Develop your personal brand – Blogging gives you a platform to put your own thoughts and ideas out there, which is so much more crucial to your personal brand than simply retweeting what everyone else is saying. Think about what you want to be known for on the web and stay consistent.