On the sixth day of Christmas, the person in question received six geese a laying. I don’t think I’d be very thankful for this gift the day after getting five gold rings, but hey, we’re meant to be thankful when we receive presents and everything.
According to the world wide web, the six geese a laying symbolise the six days of the creation of the world. Similarly in the world of PR, practitioners are creating content on a daily basis, particularly for digital platforms.
Digital content creation is an important part of any digital PR strategy, working to enhance audience growth, generate new leads, increase brand awareness and improve brand perception on a large scale. From blog posts to videos, newsletters and infographics, there are many different ways to create compelling content that will get your audience talking.
However, with a sea of content available, it is now more important than ever before that brands create intelligent standout content that resonates with target audiences and differentiates them from competitors.
Infographics are a popular choice for digital content and are essential within any PR strategy and here is why:
- Valuable Take Aways
Did you know that people process visuals 600,000 times faster than text? And did you know that people retain 80% of what they see, 20% of what they read and 10% of what they hear Infographics are therefore an easy way to convey complex ideas in an easily digestible manner that will stay with your audience.
- Audience Involvement
Interactive infographics in particular allow you to tell a story. Your audience can get up close and personal with all the facts you are presenting, meaning that they become more immersed in the information that you are sharing.
- Social Engagement
Everyone knows that visual content gets more engagement than simple text. Images make us far more likely to hit the ‘like’ and ‘share’ buttons when we engage with content via social media .Before you know it, your infographic will be everywhere.
- Brand Awareness
In PR it goes without saying that a name can mean everything. Not only do infographics include the relevant information about a product or a brand, but they usually include logos, website addresses and contact information which is a great way to increase brand awareness, spreading your name and driving traffic to your website.