It’s all about two way communication. And other stuff.

You’ve come up with a great idea. You’ve done your research and you are 100% sure your new blog post is going be a huge hit. It’s like the old Chinese saying: “as long as you’re planning a journey, you own the journey. The minute you embark on that journey, the journey owns you.” Plan well but don’t forget that in order to succeed, you have to get out there and work it!

It would be brilliant if you could launch your new blog post, get recognised by Google and all of a sudden begin seeing a nice stream of traffic from Google search. Unfortunately, it hardly ever works out that year. Need some help on where to get started? Well, here we go:

  • Stop tweaking your site. Too often, tweaking our blogs is really just an attempt to feel like we’re doing something meaningful. It is us staying in our safe zone. We tell ourselves that if we make these changes to the design of our blog that it will lead to great long-term benefits.
  • Create your pillar posts. A pillar is a major support for a building. The pillar is a very important component of what holds the building up. This is why we use it as the analogy for our blog. A pillar post is a post created to be a major staple for your blog. It isn’t just another blog post that will soon go into the archives and be forgotten. A pillar post is a major resource post and one that you can promote the hell out of.
  • Just say no to ads. Lot’s of new bloggers do have ambition to earn money from their blogs. Problem is, they try to squeeze juice from a turnip in the beginning and try to monetise by using ads. What you can do instead is build leverage by building two lists: your email list and your retargeting pixeled list. For the first, create tightly relevant posts and promote them, for the second, just build up the list of potential visitors to your blog so you can reach out to them in the future.
  • Find the players in the market. The first step of promotion is to have somebody to talk to. Promotion is outgoing communication, but if you don’t know who to talk to it is a little hard to get started. Spend time getting to know the who’s, the what’s and what-not’s of your niche. Find out who the influencers are and play nice.
  • Be the guest expert. If you see a lot of guest posts on a blog, could this be you? Find a podcast that does guest interviews and go on it. Get involved with an influential community in your niche.
  • Commenting and participating in forums and social groups isn’t a way to get backlinks. It can be, but let that be a byproduct. The reason you do it is to help position yourself as an authority and to learn the needs and wants of your market.
  • Acknowledging people. Remember, communication is a two-way flow. As a blog owner, it is easy to get stuck into a one-way flow. For you to really connect and create real communication, you always acknowledge them and you get people to talk back to you.

BONUS TIP: Don’t lose sight of the reason you are blogging in the first place. If you lose your passion, people will begin to notice and won’t read your posts anymore.

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