Search engine optimisation is something which was relatively new to me, and still is in a way, but I have started to understand the importance of it.
It is often described as relating to the text on web pages, but this definition overlooks a crucial aspect of SEO, and believe me, I found out the hard way. Every individual web page contains a title element that describes its contents. More commonly known as title tags, these small pieces of HTML code are the most valuable single factor in allowing web crawlers to identify the purpose of a particular page and rank it accordingly.
Title tags are discreetly contained within every web pages meta tags. They are the digital equivalent of chapter headings in a book, providing a condensed summary of that document’s contents.
Search engine algorithms rely heavily on title tags to decide what results to associate a particular website with. It can achieve the Holy Grail of exact search term matches. This is the content that will often appear as anchor text for a link in an external website. Links are hugely valuable for SEO purposes in themselves, and effective anchor text can encourage readers to click the link and visit your site.
Regardless of length, a few golden rules do apply. Always place the most important keywords first, they’re the first ones people will always see, and the highest priority when it comes to website ranking. Include your brand name at the end of a title tag unless the brand is relatively unknown, in which case it could go at the start before any keywords. And finally, keep the tags readable to humans, rather than listing a jumble of keywords as many people notice title tags and use them to decide whether to visit that particular page or not.