Better yourself and your business

Since graduating, I have been freelancing for a few different clients, which I have found refreshing, and I wanted to share some tips which I have discovered for myself and that others have taught me.

Despite whether you are a business owner, freelancer, or something else in the creative industry, there are many things to take into consideration when seeking to refocus your business strategy.

No one will simply hand you new business or a new career opportunity, no matter how good you are at what you do. In order to be successful in any field, you need to have certain skills, but it is also important to stay focused and continue working on your strategy.

Set time aside.

You should be setting certain amounts of time aside to work on growing your own company. If you have a full-time job, it isn’t wholly necessary to focus on your own company weekly, but it is also a possibility that you may not know where to start.

You firstly need to think you can make the changes. Start with asking yourself what steps you might be able to take immediately, as well as in the long run. Jot down your ideas when they come to you, and you can change them later. If you put the same amount of time aside at the same time each week, it will quickly become a habit, and you will get used to doing it, as it will become second nature.


Networking is important to every industry, but in particular to the creative industry. If you don’t network, then you don’t exist. Try to set yourself a goal of meeting one or two new people every week, whether it is online or offline.

It is also good to establish connections with people already inside your network and build up a solid relationship. It will grow your contact base, and will also better your reputation. It is as much about other people as it is about yourself.

Know when to bring in help.

This is a crucial skill when making an effort to work on your business. As busy as you might be with daily tasks, client meetings or administrative duties, set time aside and write down what tasks or projects you would be willing to get help with. Focus on your strengths and delegate tasks better suited to others strengths.

You should concentrate on learning new things, but only when you feel like you have the time to do so. If you don’t have the time for it, then it is best to just focus on what you do best, and become better at it.

So, there you have it. Some tips from people in the creative industry, as well as my own tips that will hopefully help you 🙂

Have you got any tips? Share them below or tweet me @HLennox_PR


One response to “Better yourself and your business

  1. While I applaud your initiative and wish you all success, I’m concerned.

    Freelancing is an attractive option for many, but I think it works best for experienced practitioners with existing networks and relationships.

    My concern for a new graduate is that you might not have the experience to negotiate with clients (on tactics, on fees, on contract terms) and that you might not continue to learn and develop (since we tend to find work in areas we already have some expertise).

    A period working in someone else’s team (in-house or, preferably, consultancy) might be a better learning experience for a talented new graduate.

    I hope you prove me wrong!


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