I must admit that I haven’t been the best blogger there is out there, but the past few weeks have been busy for me. But now I’m back and I’m here to stay.
This week I wanted to share some tips with you on writing the best blog post that you can. So, we may as well get started right away:
1. Be opinionated and say something original.
There is nothing wrong with writing about a topic that is trending, but what is wrong is repeating what everyone else is saying on the matter. The best way to get around this is to involve your personal opinion. Say whatever you have to say, and your willingness to be opinionated might help you to generate comments and shares.
2. Don’t prioritise optimisation over quality.
Most people are aware of the importance of optimisation. You should keep it in mind when you are writing blog posts, however, you’ll be doing yourself a disservice if every though you have needs to go through some form of optimisation filter. Focus on writing that is credible, engaging and reflects on your area of expertise. Then when the blog post is finished, go back and tweak for optimisation. Remember, it is the quality of the content that will result in engagement.
3. Don’t forget about quality control.
There should always be three checks that you carry out before you release any blog post. First, is it factually accurate? Ask yourself if every source you’ve used is up to date and reliable. Second, is your spelling and grammar on point? Do not solely rely on your word processor to tell you. The best thing to do is read and re-read your content so that you avoid mistakes. Finally, the third check to carry out is branding and sincerity. Does the topic you’ve selected, your writing style, your target audience, and position complement your personal branding?
4. Vary content type and length.
On any given day, your blog posts will be read by different people, at different times using a variety of devices. Some people will want short posts, whereas others will be interested in long posts that contain a lot of information. Remember that you may be writing for readers with varying levels of expertise. Make sure you know who your readers are and what they want – then make an effort to provide a little something for everybody.
5. Create content that your readers can use.
Many of your readers are going to come to you because they have a problem that needs to be solved, or they need to gain knowledge about a particular subject. The more useful your content is to them, the more likely they will be to share your posts and answer your call to action. If your blog post helps someone, even in the smallest way, then you’ve written a great, successful blog post. This is why ‘how to’ posts are some of the most popular and engaging blog posts that you can create.
So there you have it. A few tips that could help you to create a great blog post. Have you got any tips that you would add? Comment down below or tweet me – @HLennox_PR