In public relations, you are your greatest asset. As a student you are the face of your university, as a professional you are the face of your company and clients. If you can promote yourself, your company and your clients can trust you to promote them.
Personal branding is the process which we market ourselves to others. It is using the same principles you would use to build a brand’s presence to build yourself as a brand.
It is something you do everyday. In the world of PR, you will position clients as industry leaders, so why not do the same for yourself?
It is best to begin by imagining you are you own brand. Focus on your strengths and skills that contribute value then do what you do best and publicise it. Relentlessly inform others of what your doing by blogging, updating LinkedIn, and sharing on social media. Do all of this with the end goal in mind – visibility.
Being able to personal brand will give you an edge, whether you are looking for a new job, or getting more involved with the PR industry.
I have been working on my personal brand throughout my time at university, and I wanted to share some tips on how to do it.
- Determine your unique value proposition – you need to take a step back and spend some time thinking about what sets you apart from your peers.
- Find out how others see you – ask friends and co-students for four adjectives they would use to describe you. What are you good at? What are your strengths? What areas do they view you as ‘irreplaceable’?
- Identify your goals – doing this is necessary to designing a message that helps you reach them.
- Identify your target audience – You need to define who you want to see your message. This will help you to hone your message and help to deliver it to the right places.
- Reorganise your priorities – you need to put yourself first, and stay loyal to your brand.
- Update your CV – you need to ensure that your CV matches your personal brand, and the messages you want to put out about yourself. Also make sure that it is inline with your personal goals.
- Become a social networker – consistently deliver your brand across all social media networks. People associate your social media with who you truly are, so make sure everything is correct.
- Blog – commit to posting about topics that your target audience find interesting, as well as yourself. It is pointless writing about something that you aren’t interested in.
- Go offline – don’t focus solely on online promotion, you also need to brand yourself in person as well. Get involved with networking and show yourself as your personal brand so people relate that to you.
- Review your brand – it is best to review your personal brand frequently, you will always be changing as a person, so your personal brand will need to change with you.
I hope you find these tips helpful, and I hope you successfully show people the real you.