The problem with blogging is that everyone is doing it, and it is difficult to stand out from the crowd. Churning out irrelevant and nondescript posts isn’t going to make your blog the one to read.
To stand out from the crowd, you need to be the real you. By being the real you, it will show people that you aren’t just another person sat behind a computer, blogging for the sake of blogging. It will show them that you and your blog are strong and memorable.
The best place to start is with a sense of humour. Humour is something that everyone can relate with. Even if someone doesn’t find it funny, at least it shows that you are trying, and you are a human!
It might even be worth trying to push the limits a little bit, but I suppose it all depends on what your limits are, and if you have any at all!
You also need to write a blog post in a way that you would write to your friends. If you use long words and terms that people don’t understand, it will kill a person’s interest and dissuade them from reading further on.
Making something more conversational will make the post easier to read, as it will flow better. People will more than likely comment back as well, if there is something for them to comment about.
Now this one is a biggy. If you make a mistake, own up to it. There is nothing worse than someone doing something wrong, and not taking the wrap because they are afraid that it might damage their reputation.
Believe me, owning up to a mistake and being honest is something that will strengthen your reputation, rather than weaken it.
The best piece of advice I can give is to make your blog personal. Put the real you into your content when you are writing it, and people will find it more relatable. Every blog I read and truly enjoy are blogs that show the personality of the person writing the posts.
It can be dangerous to take risks, but remember, you miss 100% of the shots you don’t take.