Here I am, thinking I am a social media guru.
That may have made you laugh out loud, but I thought that I knew all there was to know about social media. However, I realise now that this isn’t the case.
There are many lessons I have learnt, and quickly, in my experience with social media, and its relationship with PR. I am sure we are all aware of how increasingly important social media is in the world of PR. I have learnt the important aspects of this, and I wanted to share them with you, to save you making vital mistakes in the future, or using other methods aside from social media, when social media could be your best friend and best work colleague.
#1 – When writing a press release, include sharing via social media.
What I mean by this, is when you write a press release, you should also be thinking about ways and means of sharing your message, and the best way to do this, is on social media. Another bonus of using social media, is that journalists use social media frequently, so when you share your press release and message, the journalists will come across it, rather then you having to spam their inbox every minute!
#2 – Use existing case studies to create social media campaigns.
Many PR teams, whether agency or in-house, make and use social media campaigns, as a case study, for their customers. This is the best way of ensuring that people engage with the story wrote, as key facts can be shared as an infographic on social media, rather than a whole story which people are less likely to read.
Some great ways to utilise the popularity of social media, is to use the best output of media. For example, when getting customer testimonials, you could record them, and this could be shared on Twitter and Facebook, as well as YouTube. Video is one of the most interactive and engaging methods to use on social media.
Another method is using an infographic. Everybody loves a good infographic. It has been proven that people are more drawn to images than text, so the message will be shared, but in the best way for the majority of people. Infographics can also be shared on social media platforms such as Pinterest and Instagram.
To top it all off, it is good to write an article which summarises the case study or the campaign, as this can then be shared on LinkedIn to a wider audience, and with a summary that just indicates and highlights the most important points, it is more likely to be read.
I only have two pointers for now, but these are two things that I have greatly learnt from, so hopefully they will help, or if not, you can take them on board, and utilise them when the time is right.