Public Relations may seem like common sense to many who aren’t involved in Public Relations. To someone who isn’t involved, it is hard to explain exactly what public relations is. The dictionary says: “The activity of keeping good relationships between the organisation and the people outside it.” This does apply to public relations, but there is a whole lot more to the meaning, and the only way it can be explained to someone, is if they get involved in it.
Since being at the University of Sunderland, I have experience many different aspects of Public Relations, all of them different, and not all of them being related to the dictionary definition of PR.
Firstly, I have taken part in many public relation campaigns, of which are used to highlight and promote a business as a whole, or a certain aspect of something. There are many ways in which these campaigns…
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