The gender gap in PR

Throughout history, there has been a fight from women to try and gain equality for women with men. It was thanks to the Second World War that women began to have jobs, as all the men were at war, but I am sure that all of you know about this, so I won’t go into great detail.

Women have always been unequal to men, and this can be seen in the world of public relations. There is a huge gender gap in public relations, which I have already mentioned in a previous post, is a major talking point, not only in the industry, but in many situations.

We are already more aware that there are more women in the industry than men, but more men are in the more senior positions than women. Women hold more junior and mid positions. This is known as a ‘glass ceiling’. It has been proven that women just go along with their daily work by getting along and fitting in, and attempting to please everyone by working harder.

In the offices of PR, whether it be agency or in house, women strive to be the best they can be, but I think that they feel overwhelmed by the amount of men holding the more senior positions. They work their hardest but keep out of the limelight, so the notice doesn’t go onto them. This is a shame because women are suited to the role of public relations, as we have discussed previously, but they aren’t aspiring to be in the senior positions that they deserve to be.

By doing this, women aren’t striving to be the of the highest caliber they can be, and this is what is stopping them to striving to be in the role they deserve.

Don’t get me wrong, men in public relations are brilliant at their jobs too, I just think that women are under rated by all in the public relations world.

Women in public relations need to adhere to aim high, then we would see more women hold more senior positions. So come on women, let’s work together, and show those men what we are truly made of!

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