Zoella – bad PR?

I am assuming that everyone has heard by now about Zoella and her novel. If not, let me sum it up for you. Zoella is a youtuber who has released a novel called Girl Online, which sold 78,109 copies in the first week, selling faster than the novel Fifty Shades of Grey, and now it has been announced that it was written with the help of a ghost writer.

Many novelists in the past have been known to use ghost writers to help write their novels and books, but the fact Zoella or her publishers haven’t mentioned until now, is a bad PR move. Well at least I think so.

Were her publishers, and Zoella (otherwise known as Zoe Sugg) going to lead everyone to think that she wrote it all by herself?

With over 6 million subscribers on Youtube, it makes me doubt that her videos are filmed, and edited by her, which she claims them to be. If I am thinking this, and I’m not a dedicated fan, what are the fans who are idolising her think?!

All the negativity towards this Youtube star can’t be good for her image, with her not only having created a household name for herself, but also having a popular blog, and having also just released her own beauty brand. Her PR agency must be having a panic attack, and I bet no plan has been made for crisis management!

However, Zoella has released a statement regarding the problem of having a ghost writer, which seems to be genuine enough, but with everything that has happened, it again makes me doubt the genuineness of Zoella as a person, and the brand that she has made for herself.

Girl Online

Shioban Curham, who is apparently the ghost writer of Girl Online, was thanked in the acknowledgements of the book, and she has been tweeting people, but hasn’t made an official statement regarding the issue, neither has Penguin, the book publisher.

A lot of work is going to be needed from both Zoella and her PR, something this outrageous doesn’t go away easily, and there is a chance that Zoella will loose many fans due to this and she has said on Twitter that she is going to take a few days off the internet. Is this a sign of bad things to come?

For the sake of Zoella and her PR agency, I hope that everything blows over, and nothing comes of this, and her brand hasn’t been ruined, because what I have learnt of Zoella and her brand, she has worked hard to be where she is today.

3 responses to “Zoella – bad PR?

    • I understand your point, but Katie Price admitted straight up that she used ghost writers whereas Zoella didn’t admit it, and now she has quit the internet for a few days, makes me think that she has something to hide. If her PR had planned for crisis management, there would have been more structure to the situation.


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